Let's talk about doing more with less.

In my 30+ years of marketing development, I've observed that marketing departments build programs and projects organically.  Brochures, websites, newsletters, blogs, podcasts, webinars are created one by one. But very seldom do they get measured, rationalized or justified, even though new technology, new products and new customers have entered the mix. Throughout my career, I've put the emphasis on measurement and integration.  In effect, challenging the organizations I work with to “do more with less”.

Since budgets everywhere have gotten tight, the mantra to 'do more with less' has become my calling card. 

I've met many executives who have a gut feeling that their marketing programs may need a pruning, but they're uncertain where to start cutting without cutting impact.  In six years of consulting, I have helped many clients to trim over 25% of their hard costs, without cutting impact of programs.  I've achieved these results on marketing budgets ranging from $100,000 to $20 million.